6 Tips to boost online sales in 2024

Introduction

This article provides a complete guide on how to boost online sales by implementing six essential steps. It highlights the importance of various elements such as creating a branded logo, utilizing bullet points, the benefits of using bullet points, cash on delivery payment, customer reviews and offers, and how to do promotions to boost your sales.

Each of these steps is discussed in detail.

Logos are the most important aspect of a company’s brand identity and advertising. A logo represents an organization, a product, or an idea visually.

  1. Create a branded logo for your website to create trust.
  2. A logo should be simple, recognizable, and memorable.
  3. A logo should have minimal visuals and a color palette.
  4. A logo should grab attention.

2. Benefits of bullet points.

You can boost online sales by using bullet points. It organizes and highlights critical information about the product in a transparent and scalable format.

Always create bullet points below the product.

Benefits of bullet points to boost online sales:

  1. It highlights the product’s most significant features and specifications that the customer wants to know.
  2. It helps readers scan, digest, and remember product key points in less time.
  3. The scanning-friendly format of bullet points can boost conversion rates.
  4. On mobile screens, bullet points are displayed cleanly.
  5. Customers can easily compare products with those of other competitors.

3. Effect of Cash-on-delivery payment option.

Cash-on-delivery is the safest payment option for online shopping in most countries, such as India. Because there is no risk of losing money. According to a case study published by The Times of India, “90% of rural India’s e-comm orders paid in cash.” Read the full article here.

Some of the benefits of cash on delivery are:

  1. Some regions prefer COD as the most trusted payment method.
  2. Many people don’t know how to pay online, and some of them don’t want to share their personal information. It can benefit the seller if they add a COD option to the product.
  3. Not everyone has a debit or credit card, and many lack access to financial services like banking. COD allows customers to shop online without hassle.

4. The Importance of Customer Reviews

Reviews are social proof and provide valuable insights into the product. Customers rely heavily on others’ opinions and experiences when making purchasing decisions. If the reviews are positive, it can benefit both customers and businesses.

Try to get at least 20 reviews from customers. Satisfy the customer’s needs and make your product high-quality to get positive reviews.

Some of the benefits of customer reviews include:

  1. It builds trust and credibility between the product and the customer.
  2. Customer reviews are user-generated content. It’s genuine, authentic, and priceless. Reviews that include product names and descriptions can improve your website’s ranking. Read more.
  3. Positive reviews boost sales and conversions.

5. Offers

Offers and discounts can attract new customers and inspire existing ones to make purchases in today’s competitive marketplace.

Tips to boost online sales through offers:

  1. Run limited-time offers, which will create a sense of scarcity and urgency and can motivate customers to act quickly before the deal ends.
  2. Offer volume discounts. For example, 10% off when you buy 3, 15% off for 6, and 20% off for 10.
  3. Offer free bonuses and gifts. For example, buy one, get one free, free delivery on specific amounts, holiday offers, coupons, etc.

The Business Insiders published an article in 2012 found that “The store was able to sell 75 percent more when the product was marked as “50% more free.” Read the full article.

6. Promotion

Product promotion is the process of explaining a product’s value. All sizes of businesses can benefit from it. Brand promotion builds brand awareness and creates a strong brand identity.

Some of the benefits of promotions are:

  1. Increase customer engagement.
  2. Reach a targeted audience.
  3. Create a reason to buy.
  4. Educate people and develop interest in the product.
  5. Boost sales and revenue growth.

Tips to promote sales are:

  • Make an email subscriber list and promote special offers directly to your existing customer base. Send them limited-time coupon codes or sale alerts to drive traffic and purchases.
  • Partner with an influencer or do influencer marketing. This will allow you to reach unique audiences and add value to your product.
  • Cross-promote your product through multiple channels on social media, websites, etc.
  • The right timing is crucial for promotion. Consider seasonal trends, your customer’s buying cycles, and their pay schedules.

According to a case study published by ResearchGate, “promotions can increase sales from 10% to 50%.” Read the full article here.

How to boost online sales?

Conclusion

The implementation of these techniques can increase customer engagement, improve your website’s ranking, and increase sales and revenue. Remember that these strategies may only be equally applicable or effective across some industries and business models.

Return to homepage: My Geek Shout

Leave a Comment