6 ways to earn money from Facebook reels and videos in 2024

Introduction

Since then, Meta’s CEO, Mark Zuckerberg, has introduced reels to their platform. This opened many opportunities for creators to use and earn extra money from Facebook reels.

Facebook’s parent company, Meta, claims that users spend 50% of their free time scrolling Facebook and Instagram reels.

This document provides insights into six different ways creators can earn money from Facebook reels. It also provides insights into their eligibility process and how to apply for them.

What are reels?

Reels are short and engaging videos up to 60 seconds long. Anyone with a Facebook and Instagram account can create reels, whether you are dancing, cooking, teaching, or entertaining people.

Creating or editing your reel is easy. You can also use various creative tools, effects, AR filters, music tracks, etc. You can also use third-party apps to create reels.

6 ways to earn money from Facebook reels?

1. Facebook stars.

Facebook Stars is a feature that allows creators to monetize their audio and video content. When a viewer plays a reel, live broadcasts, video, photos, or text content that has stars embedded.

They will see a “Send a gift” or Star icon on your reel. From your reel, they can tap on the star icon to buy and send it directly to you. Along with a personal comment to show appreciation for your content.

Steps to set up Facebook Stars Monetization on the computer:

1. Visit Meta Suite Business.
2. On the left hand side toolbar, click on ALL TOOLS. Then Monetization. Check out the image below.
3. Check for Stars eligibility. If you are eligible,. Click to set up.
4. Select the pages you want to set up.
5. Accept and agree to the terms and conditions.
6. Set up a payout account.
7. Your setup is now complete.

Steps to set up Facebook Stars monetization on mobile:

1. Go to the professional dashboard on your page.
2. Click on monetization tools.
3. Under Tools to Try, select Stars. Check out the image below.
4. Accept the terms and conditions.
5. Set up a payment account in the final step.

Eligibility criteria for Facebook stars:

1. Creators must have an active and loyal following.
2. It must have original content.
3. You must have 500 followers for 30 consecutive days.
4. You must live in these countries.

2. Sponsorships and Collaborations

A sponsorship involves partnering with well-known content creators or influencers with large social media followings. Which consists of the promotion of a brand, product, or service.

Collaboration is the process of two or more people or organizations working together to complete a task or achieve a goal.

You can sponsor and collaborate as much as possible. To earn more money.

3. Affiliate Marketing

Affiliate marketing is an excellent way to earn money from Facebook reels. Create a reel that shows a product, such as a smartphone unboxing. You can include your affiliate link in the description, comment, or bio.

4. Ads on Facebook reels

Facebook reels have two types of ads: banner ads and post-loop ads.

Banner ads are semi-transparent images, and post-loop ads are 4 seconds or longer. Standalone and skippable video ads appear after your reel has looped.

These ads are directly placed on creators’ publicly shared reels, and viewers can easily watch them without interruptions.

Steps to onboard to ads on Facebook reels on a computer:

1. Go to Meta Business Suite.
2. On the left hand side toolbar, click on ALL TOOLS. Then Monetization.
3. Navigate to Tools to try and click on ads on reels.
4. Review and agree to these terms and conditions.
5. The final step is to set up your payment account.

Steps to onboard to ads on Facebook reels on mobile:

1. Visit your profile and tap the menu.
2. Go to your professional dashboard.
3. Scroll to Tools and tap Monetization.
4. Next to ADs ON REELS, tap setup.
5. At last, set up your payment account.

Eligibility criteria for the Facebook Reel program:

1. You must be invited to the program.
2. You must be at least 18 years old.
3. Create high-quality and original content.
4. You must have 5 active reels.
5. You must have had over 60,000 views in the last 60 days.
6. You must apply from a page or profile in professional mode.

5. Blogging

If you have an ad-monetized or affiliate blog,. You can learn how to create a blog for free if you don’t know how to do so. You can earn decent money by sending your reel traffic to your blog. You have to promote your blog on your reels or tell your viewers to visit there.

6. Sell digital or physical products and services

Solve the problems that other users face by selling your physical or digital products and services.

Here are some examples of digital or physical products and services:

1. Reel bundles.
2. Templates.
3. Courses.
4. Media templates.
5. E-Books.
6. Email marketing services.
7. Software.

Conclusion

This article taught you multiple opportunities to turn their video creation into a sustainable income stream, such as Facebook stars, ads on Facebook, sponsorships and collaborations, affiliates, selling digital and physical products or services, and blogging.

With the right strategy and consistency, anyone can earn money from Facebook reels and build a successful content creation career.

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